What Will It Take to Make Depression a “Good Cause”?

Therese J. Borchard

2305701220_0fc3d01183_bOnce a year or so I’m tempted to shave my head like I’m going through chemo to make my depression visible to others. I’m thinking if I pulled a Sinead O’Connor, people would take the illness seriously.

I saw a commercial the other day for some leukemia association, and I was jealous.

I know that’s not the response the advertising team was looking for. But, as someone who is now responsible for fundraising for a foundation for treatment-resistant depression and chronic mood disorders, I thought about how much easier my job would be if the people for whom I’m raising the money actually looked sick.

I have no problem getting dough for Catholic Relief Service’s Operation Rice Bowl that feeds poor kids in Africa. The paper carton which you load with dollars and cents dons the photo of a beautiful African child with the message: “$1 a day for 40…

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