Do you remember the old Zoloft (Sertraline) ad where the sad egg no longer chases the birdy, and whenever he moves, the thick cloud above follows him? Pfizer did a masterful job of taking a very complex phenomenon and simplifying it down to a concept that two-year-olds can understand. In fact, the visual props made such an impact on my husband that he continues to ask me, years after the original commercial, if I am a “sad egg” whenever he senses that I’m experiencing symptoms.
In the late 1980s and 90s, Pfizer wasn’t alone in dumbing down depression to a simple “chemical imbalance,” a shortage of neurotransmitters (messengers between neurons) like serotonin that can be replenished with a class of drugs called serotonin reuptake inhibitors (SSRIs).
According to a report by the National Center for Health Statistics, the rate of antidepressant use in this country among teens and adults increased by…
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